Use Cases for Conversational Messaging in Marketing

In today’s world marketing has a tough job. Markets are filled with noise, from emails to voicemails to social media and more. You must get your audience to notice, then pay attention to, your insights and information. That’s a challenge.

You won’t get your prospect’s attention with emails that average less than 10% response rates, or social media posts that are seen by a small percentage of your prospect base.

Marketing needs a better way to get that first conversation with prospects; a conversation that continues in a relevant way.

That’s where conversational messaging comes in.

This guide shares an overview of the applications and use cases for conversational messaging in your marketing organization. You’ll find 6 powerful use cases for messaging that will significantly increase the ROI on your marketing campaigns and overall marketing organization. Plus, you’ll learn how to give sales more qualified leads than ever before.